Latest articles on Events by The Cool Hunter - for more checkout www.thecoolhunter.net http://www.thecoolhunter.co.uk Thu, 04 Dec 2008 01:24:57 +0100 FeedCreator 1.7.2 http://www.thecoolhunter.co.uk/images/M_images/joomla_rss.png http://www.thecoolhunter.co.uk Latest articles on Events by The Cool Hunter - for more checkout www.thecoolhunter.net http://www.thecoolhunter.co.uk/index.php?option=com_content&task=view&id=1420&Itemid=53 The Cool Hunter Events is on the hunt for a collaborative partner in London for some major, high profile TCH branded event projects in 09. We are looking for London's hottest event agency with a strong background in large scale, design, lifestyle fashion. If that's you, contact us or if you're in the know about London's top event agency, send us a tip. bill@thecoolhunter.net Thu, 13 Nov 2008 07:35:01 +0100 http://www.thecoolhunter.co.uk/index.php?option=com_content&task=view&id=1393&Itemid=53 Hector Serrano Studio (http://www.hectorserrano.com) has curated and designed the exhibition Spain Emotion as well as the communication campaign of the Spanish participation at this years Tokyo Designer's Week. The event is organized by the Spanish Institute for Foreign Trade (ICEX) and will take place in the Spanish Embassy in Tokyo from 30 October to 3 November 2008.More than an exhibition, Spain Emotion is a celebration of the best Spanish design in the Tokyo Designer's Week that encompasses not only this exhibition, but also conferences and seminars; a forum that provides with an exceptional opportunity to get to know at first hand those who are behind the products. The aim of Hector Serrano Studio this year is for emotion to be the guiding threads of their story, and the products its main characters. To this end, they have created a space that aims to surprise, entertain, seduce and encourage, rather than simply showing; four large stages where light dramatises and bathes the surroundings and the pieces in colour. Colour to communicate the vitality and energy with which the Spanish character is so often identified. In short, an experience aimed at revealing the latest in Spanish design, in a most emotive way. - Tuija Seipell Wed, 01 Oct 2008 01:18:49 +0100 http://www.thecoolhunter.co.uk/index.php?option=com_content&task=view&id=1392&Itemid=53 The TV world isn't exactly a trailblazer when it comes to marketing but we've discovered a fun exception. The series 3 launch of cult 'serial killer' TV show Dexter by Showtime took a guerrilla marketing approach to the launch, mounting fake pop-up news stands in heavily trafficked public spaces in cities across America including New York (positioned right by Central Park), Philadelphia (at 30th Street train station), Los Angeles (outside the Kodak Theater), Chicago (in the financial district) and San Francisco (Union square). The stands featured the show's star Michael C Hall on mock covers of high-profile magazines like Rolling Stone, The New Yorker and GQ. Snacks wrapped in suitably blood-red packaging also figured on the stands. The two-day pop-up pieces debuted on the weekend to coincide with the airing of the first episode. The innovative idea was dreamt up by experiential marketing agency Pop2Life that also came up with last season's national launch campaign which consisted of custom-made fountains spitting fake blood. Fake blood fountains and fictitious news stands - we can't wait to see they do next season. - Lisa Evans Tue, 30 Sep 2008 20:56:41 +0100 http://www.thecoolhunter.co.uk/index.php?option=com_content&task=view&id=1387&Itemid=53 A glass of expensive champagne on a swanky rooftop bar just doesn't cut it in the competitive world of product launches, which are all vying for VIP attendees and press coverage. Chanel decided to think outside of the square for the launch of the brand's new perfume, ‘Eau première,’ staging the event at a private Parisian apartment. Chanel recruited acclaimed set, window and interior designer Jean-Marc Gady (http://www.duendestudio.fr/) to create an experiential event for guests, a "scenography" tasked with bringing the new fragrance and the heritage of the brand to life. Gady has created spaces for the likes of Louis Vuitton, Moet Chandon and Apple. The designer transformed the apartment into a set, which guests were encouraged to explore as the event played out. While they played with artfully arranged test sprays, a fountain sent drops of the new fragrance into the air, sweetly permeating their senses. The evening ended with the unveiling of large format photographs of Chanel's iconic "faces" over the years, from Marilyn Monroe through to Nicole Kidman. - Lisa Evans Wed, 24 Sep 2008 01:11:41 +0100 http://www.thecoolhunter.co.uk/index.php?option=com_content&task=view&id=1380&Itemid=53 It must be said that the team at Mini Cooper know how to put on a good party. We can vouch for that after having just spent the last few days hanging at the MINI Rooftop NYC (http://www.minispace.com/en_us/projects/mini-rooftop-nyc/) – an ‘urban oasis’ high above the daily grind in Hells Kitchen on 10th Avenue and 36th street. The space was put created as part of a 10-day event which brings together art, music, culture, fashion and design all inspired by the concept of 'Creative Use of Space' – the mantra used by Sir Alec Issigonis when he invented the MINI way back in 1959. Throughout the event artists, designers and other creative types were given the opportunity to showcase and explore their creativity in a series of workshops, presentations, discussions and of course, parties. The space also doubled as a post-party chill out zone as well as an early morning venue for yoga and pilates sessions.Surprisingly, besides from a couple of specially designed MINI’s that are shuttling VIPs from their hotels to the roof, the space is completely unbranded with not a single logo in sight, which we found extremely refreshing. No one likes an in-your-face corporate gig.The rooftop space was designed by HWKN (http://www.hwkn.com/) founders Matthias Hollwich and Marc Kushner - two young architects who are set to take the world by storm. Their passion is creating innovative and responsible spaces. They employ the idea of Econic Design - a term coined to fuse ecology with the iconic- in everything they do, After scouting over 150 rooftops, the duo finally found the perfect space; one that boasts amazing views of both the Manhattan Skyline, as well as the Hudson River.“New York is more of an infrastructure than a city, and ever since it was founded, the inhabitants have struggled to make the city usable and more human. The concept of the rooftop is to support New Yorkers in this aim by galvanizing an untapped space. The city's roofs offer view, clean air, and almost a vacation from the city. The idea is to transplant iconographic elements from nature into the city - but to treat it with an urban approach – this is especially true when you look at our design features including the grassy hill that rises out of the aluminium gridded floor” explain Hollwich and Kushner.Other recent projects from the HWKN team include Formiga, an open-air theatre in Rio de Janeiro, two large-scale apartment renovations on New York's Upper East Side and a whole range of concept designs such as the Hybrid House, high-rise building Magic Mountain, and MEtreePOLIS, an urban vision for Atlanta 2108.We are especially impressed by their design of the White Plant – the New York headquarters and production space for Japanese artist Murakami. In this project, the team negotiated the relationship between the old and new by thinking of the existing industrial space of this vacant warehouse as a quarry. Here they have purposely juxtaposed and inserted a misfit of elements, unified by continuous layers of white to create a curious and multilayered blank canvas space perfect for the madness that you would expect from Murakami and his Kaikai Kiki collective.Back to the rooftop; we would hate to name drop, but you... Thu, 11 Sep 2008 03:43:27 +0100 http://www.thecoolhunter.co.uk/index.php?option=com_content&task=view&id=1369&Itemid=53 Forget the sport..some of the most interesting things happening at the Beijing Olympics are coming from clever sponsors who have dreamt up creative ways to promote their brands at the mega global event. We're loving the offering from Mini Cooper, who have dragged traditional Chinese street transport into the 21st century with these great bike-powered Minis. Samsung has been equally creative, giving Olympics' fans a chance to view all of the action from their own "private" alien-like pods. Both of these offerings are a lesson to global brands: get creative and innovative in your marketing or risk being drowned out by the noise. - Laura Demasi Tue, 19 Aug 2008 07:20:38 +0100 http://www.thecoolhunter.co.uk/index.php?option=com_content&task=view&id=1343&Itemid=53 What’s an hourglass? Oh yes, it’s an ancient time piece, flowing fine sand quietly marking time in a perfectly balanced glass. Or, as everyone should know by now, it is the main prop at Never Stand Still. (http://www.never-stand-still.com) It was the kick-off party to start the countdown for BMW’s European launch of the latest model of BMW 7 series, slated to take place this fall. The car, displayed in the world’s largest hourglass in the Red Square, has not received much coverage but as soon as the construction of the hourglass marvel began four months ago, online buzz about it has been consistent. The 12-meter-high glass contraption was the centerpiece of the party thrown to 400 invited guests and celebrities. At the start of the build-up, more than 180,000 silvery balls concealed the car that was gradually revealed as the balls fell to the lower level. Moscow is a strong and growing market for BMW, and what better place to strut its latest but the historic location against the backdrop of the Kremlin, St. Basil’s Cathedral and G.U.M. – all veterans of many a communist-era motorized military parade. By Tuija Seipell Tue, 15 Jul 2008 00:09:45 +0100 http://www.thecoolhunter.co.uk/index.php?option=com_content&task=view&id=1341&Itemid=53 The team behind the Danish pavilion at the World Expo 2008 i (http://www.expozaragoza2008.es/Home/seccion=3 idioma=en_GB.do)n Zaragoza, Spain consists of three Copenhagen-based firms — architects Spektrum Arkitekter (http://www.spektrumarkitekter.dk/), graphic agency Loop Associates (http://www.loopassociates.com/) and communications agency 2+1.The Danish pavilion houses Círculos de Agua (Circles in the Water), an exhibition about sustainable living and lasting solutions that echoes the World Expo 2008 theme of water and sustainability. Círculos de Agua highlights Danish technologies that have started out small yet have the potential to affect global change. The underlying message is that everything we do spreads like ripples through water. The pavilion will be used again at the COP15 Copenhagen (http://www.cop15.dk/en) — United Nations Climate Change Conference 2009.The pavilion consists of five cylinders with five themes. The Wind Cylinder explains how the tiny country of Denmark with only five million inhabitants has become a leading supplier of wind power technologies. The Water Cylinder explores the planning of cities to cope with rising water levels and the extreme climate of the future. The Daylight Cylinder showcase natural light as a vehicle for both style and sustainability. The Biomass Cylinder extols the virtues of bio fuels produced from harvest waste. The Restaurant Shop Cylinder, dedicated to creativity, showcases the latest in Danish design and crafts. The World Expo runs till September 14, so it's not too late to see it. - Tuija Seipell. Tue, 08 Jul 2008 09:03:48 +0100 http://www.thecoolhunter.co.uk/index.php?option=com_content&task=view&id=1339&Itemid=53 Karl Largerfeld never puts a pedicured foot wrong and hispresentation for Chanel at this week’s Couture shows proves that he isstill one of the most innovative and creative minds on the planet.Largerfeld unveiled his collection amid an extraordinary 50-foot setmade up of steel-grey tubes inspired by organ pipes. Lagerfeld workedthe tubes theme into the collection, showing tubular shapes in severaldifferent manifestations. Lagerfeldis one of the masters of catwalk theatrics, dreaming up incrediblelarger-than life sets that seem to get more elaborate each season. Forsome of the best of recent shows check out Runaway Runway Success (events/Villa-Eugenie---Runaway-Runway-Success/). By Lisa Evans via Fashionation (http://www.fashion-ation.net/) Mon, 07 Jul 2008 06:23:46 +0100 http://www.thecoolhunter.co.uk/index.php?option=com_content&task=view&id=1322&Itemid=53 In 1877, Antonio Fluxá went all the way from the island of Majorca to England to learn about shoemaking. Whatever he learned there, he put into action immediately and founded a shoe company that his grandson Lorenzo turned into Camper Shoes (http://www.camper.com) in 1975. Today, the family's fourth generation is at the helm, the company is still based in Majorca and its shoes are sold worldwide. If you were lucky, you received an invite to this fun-and-games Campy party held in Germany recently, to celebrate the launch of the Spring/Summer 08 collection. AstroTurf, retro gear, great music and sand in your sandals. We're in. By Tuija Seipell Fri, 13 Jun 2008 00:30:01 +0100