Chanel Mobile Art Container By Zaha Hadid |
Wednesday, 12 March 2008 |
Creativity has always been at the heart of CHANEL since its very
beginnings; it is the thread that unites Mademoiselle Chanel to Karl
Lagerfeld, a visionary spirit known for his skill in anticipating the
future of his times.
A modern brand, constantly moving forward, cultivating the
extraordinary and its innate sense of the moment, CHANEL is resolutely
open to the world and turning towards the future. It is this propulsion
that incites CHANEL to perpetually create surprise, from one continent
to the next, and to so deeply impact on our collective imaginary
consciousness.
A travelling project, with entry free to all, Mobile Art will circulate
for two years throughout Asia, the United States and Europe.In a
futuristic pavilion created by the architect Zaha Hadid at the request
of Karl Lagerfeld, some twenty international artists will exhibit work
that was inspired by the elements that give the CHANEL bag its
identity. Through this collaboration, resulting from their singular
points of view - poetic, audacious and as yet unseen - the multiple
facets of this mythical bag and its universe are revealed.
Mobile Art is a revolutionary event, uniting one of the greatest
architects of our time, some of our most innovative artists, and an
icon of the fashion world: the quilted bag. Mobile Art is founded in the
continuity of Gabrielle Chanel's strong relationship with the arts, and
reaffirms once more our devotion to creativity and to the avant-garde.
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