Thursday, 01 May 2008 |
THE COOL HUNTER PLATINUM
After three and a half years spreading the latest word on cool, the online portal thecoolhunter.net is excited to announce a new industry arm of the award-winning site.
Brands, marketeers and agencies across the globe now have an opportunity to tap into the vision of the site’s founder Bill Tikos and his hand-picked international team of dynamic thinkers who have turned Cool Hunting into an art.
WHO ARE WE?
We don’t talk marketing-speak. In fact, we loathe it and its superfluous jargon.
None of our team has a background in this area. Hailing instead from the worlds of fashion, book publishing, newspaper journalism, glossy magazines, photography, graphic design, product design and other creative disciplines, The Cool Hunter Platinum team offers a unique view into the world of Cool Culture.
We specialize in developing ideas to help your brand move into the new, niche Cool Age.
ENTER THE COOL-AGE
The official launch of The Cool Hunter Platinum comes after a period of organic growth, which has seen international brands around the world – from New York to Buenos Aries, Moscow to Sydney – seek out The Cool Hunter in myriad ways, including:
* Seminars and trend briefings
* Speeches at international launches/events
* Photo-research on advertising pitches
* Consulting with advertising agencies; generating ideas and concepts
* Consultation on hotel interior design/decoration and concepts
* The Cool Hunter branded music/cultural events
* Consultation and development of TV concepts
And there’s much more to come. But before we reveal additional ways we can collaborate with you, a word on why your brand needs The Cool Hunter Platinum.
The hunt for Cool
Culture’s newest buzzword.
Cool is fast becoming the new frontier in a niche-mad world, which has major implications for all culture and consumer industries, from marketing, advertising and media, right through to retail and hospitality. The Cool Age has begun.
Cool has become a concept, denoting a kind of elusive X-factor that makes something exceptional. Individual. Covetable. Inspiring. Independent. Thoughtful. Limited. Pioneering. Exclusive. Innovative. Original.
Cool has become shorthand for anything “interesting,” used by everyone – from Boomers through to Generation Y.
Whatever its manifestation, cool gives a brand, person, product, place or service a supernatural power to rise above the noise. To stand out in an ocean of “stuff” and make people remark to themselves:
“I want that.”
“I love that.”
“I’m going to tell my friends about that.”
Led by the founders of thecoolhunter.net, The Cool Hunter Platinum offers clients, agencies and marketeers an opportunity to de-code the concept of cool, to help successfully usher their product or brand into the Cool Age.
THE COOL HUNTER COLLABORATIVE SERVICES
Custom subject-specific trend reports and presentations
From the world’s hottest trends in packaging and retail interior design, through to cutting-edge trends in fashion, pop culture and gadgetry – the cool hunter Platinum creates reports which zone in on your industry.
Event concepts/product launch concepts
The Cool Hunter has covered some of the world’s most original concepts in events and launches. Let us help you ensure that yours won’t be forgotten.
Online concepts, online strategy and web design
As one of the most successful culture sites in the world, thecoolhunter.net knows a thing or two about creating websites that hit the pulse and pageviews. If you want to increase your brand’s presence on the web and reach a whole new online audience, The Cool Hunter Platinum offers innovative ideas to make it happen.
Advertising/creative agency consultation
Are you an agency pitching for a large fashion/lifestyle client? Working with The Cool Hunter can give the essential edge needed to rise above the rest.
Our unique view into the Cool World can enrich your own creative team through participating in brainstorming sessions, providing background or “inspiration-presentations” which reveal a snapshot of what innovators around the world are doing.
Brand revival and strategic associations
Does your brand need an overhaul? Access the cool hunter’s little black book and let us assemble a team of the world’s best creatives who will help transform your image. Do your stores need a redesign? Do you want to enter into strategic collaborations with designers? Let us work our contacts and help facilitate your transformation.
Product development and innovation
Through ideas and inspiration, the cool hunter team can help give your new product or service the elusive C-factor – whether it’s a lifestyle product or techno-gadget.
Project consultancy
Are you a property developer/hotelier and looking for inspiration on design and decoration? The Cool Hunter team can help refine your vision and hook you up with some of the world’s hottest design and architecture firms.
Media concepts
Production companies around the world have already come to The Cool Hunter to help them create new TV/Film ideas. If you’re putting together a series with a lifestyle/design/travel bent, we can help you refine the concept and ensure you’re featuring the “right” people and places.
To find out more contact
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